Natal Brazil

Information about the city of Natal, in Brazil.

Sunday, December 30, 2007

Tourism in Natal suffers with lack of planning

Newspaper Tribuna do Norte published today, December 30th, an article called "Lack of planning is the biggest problem of tourism in Rio Grande do Norte".

The report describes how Natal still receives many tourists, attracted by a set of features not easily found anywhere in the world: sun, beaches, peaceful people, absence of cataclisms. If there were professional management of the Tourism business in Natal, the area would be one of the most important tourist centers in the world; however, because tourism in the Goverment levels is commanded more by personal interests than professional merits, the result is a lack of planning (and actions) which brings more and more uncertainty to the future of Natal as a world tourism destination.

The text below is paraphrased from the original.

"The charter flight coming from England is 15 hours late. This is not news neither for the passengers embarking in London, nor for the staff of Infraero (airport management) which work in Natal.

But there is one thing which surprises Gina Robinson, a representative of the Secretary of Tourism of Rio Grande do Norte who arrives in the flight: a escalator which goes the wrong way. When passengers disembarked, at 5 am in the morning, there was nobody to provide assistance, and the only way to get upstairs was climbing the escalator which was rolling down. As the passengers were not used to open doors without authorization, they were surprised to see Gina calling for someone from staff to open the doors and start working with the luggage.

And there are more things in the Airport Augusto Severo that need fixing. The air conditioning, for example, has been broken for months (in a city where temperatures about 100 degrees F or 35 degrees C are common); the cost of fixing it would be R$ 200 thousand (about US$ 110 thousand), but Infraero doesn't seem to have the money (the boarding tax in Brazil, which goes entirely to Infraero, is one of the highest in the world). According to Mário Barreto, President of Via Costeira Hotels Association, the airport is a wreckage.

One of the reasons is the lack of planning. The tourism authorities are trying to raise numbers for a report about the number of tourists coming to Natal, but not even this seems easy. Once again, there are talks about a joint action between the city and the State (someone discovered that there are no bus lines between the airport to the city, which obliges passengers to pay outrageous taxi fares or pay for closed packages to tour operators); this time, talks include the help of Federal funds, as the Ministry of Tourism also seems to have found out that Tourism can be a good business for Brazil.

And, as in previous years, the lack of reliable statistics creates rumors about the actual number of guests in the hotels of Natal. Every year, hotel owners claim that business are not doing well, and ask for more Government action, support and subsides. In the beginning of 2007, the Association of Hotels forecasted "the worst year for the hotels in 21 years", but at the end of the year several hotels in Via Hosteira claimed a "very successful year". Now, again, the hotels say that "2008 won't be good; the dollar is down, the air traffic in Brazil is still a mess, more and more tourists are staying in cruising ships (rather than hotels)". But, as Tribuna says, there are more and more hotels being built, and very few have been closed down.

Hotels are again asking for more promotion: "we have to attract again the European passengers". The Secretary of Tourism says that the priority should be attract the Brazilian travelers, particularly the business travelers."
Note from Natal-Brazil: last year (2007) was quieter than the previous one (2006); and this year, so far, is quieter than last year. Natal is still sunny, beautiful, cheap and peaceful, and this downtrend can turn out to be benefic for visitors.

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Sunday, December 09, 2007

Tourists complain about Tourist Services in Natal

A report published by newspaper Tribuna do Norte shows that visitors still complain much about the quality of tourism services in Natal.

The report starts by mentioning severals cases of Brazilian tourists who say that they can't move around Natal and the neighbor beaches because of the lack of information and signalization. Several people got lost trying to reach the beaches, both in the Northern (Jenipabu and beyond) and Southern (Pirangi and Pipa) coasts; the opening of the new bridge only made matters worse. Besides, people complain (remember: Brazilian people) that there is not information available about the main places of visitation within the city; tourist guides are said to be uninformed. And the report didn't mention it, but it is well known that a place where educational levels are low, like Natal, can not provide skilled manpower to the tourism businesses.

Of course, the situation is much worse when it comes to foreign tourists. Then, to the lack of culture and lack of professionalism, one must add the lack of proficiency in other languages. If Portuguese speakers find it hard to move around the city, foreigns get lotst much easily; public signalization, when available, is in Portuguese only; as the report says, the only multi-linguals source of information are the propaganda papers distributed by private businesses.

Some phrases, quoted from the article: "Many of my fellows don't speak any English, they just string the clients along until they tire", said a tourist guide; "I don't feel any difficulty; the clients always ask the same clients", said the girl who works at the bookshop of the airport; "I don't loose any business (because of my lack of English), the customers end up getting used to it"; said the owner of a shop at the airport; "only 20% of the 350 buggy drivers are capable of speaking English", said a very optimistic Director of the buggy drivers association; "I think that the foreign visitors must learn Portuguese; when we travel abroad, nobody tries to learn Portuguese to talk to us; sorry, I don't care about them", said a staff of the airport !

And what does the Government say? The Secretary of Tourism, Fernando Bezerril, says that things are going to get better. There have been meetings, studies, conventions, etc, and now they know what to do. The same old story.
Link again:

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