Natal Brazil

Information about the city of Natal, in Brazil.

Saturday, September 08, 2007

More American tourists in Natal ?

Veja magazine (the biggest in Brazil and the fourth biggest in the World) published an interview with the American Ambassador in Brasil, Clifford Sobel.
Mr. Sobel has been in Brasil for one year; previously he had been Ambassador in Holland for four years. The interview was about the current state of affairs between Brazil and USA; President Lula and President Bush have met two times this year, and there seems to be a strong mutual interest in developing the market of ethanol (the most promising kind of bio-fuel; Brazil is the largest producer and technology leader in this field).
Veja is for subscribers only, but a copy of the interview is here.

One of the questions/answers was:

"Veja: What other projects of cooperation between Brazil and USA are in progress?

Sobel: See what incredible thing: there are barely no American tourists in the Brazilian Northeast. We intend to stimulate the tourism of our country fellows to this region. The Northeast is the region of Brazil closest to the US, features some of the most beautiful places in the country and is full of Europeans, but not of Americans. We want to work jointly with the private sector to setup new air routes between American cities and cities of the Brazilian Northeast. The tourism potential of these new routes is immense."

Mr. Sobel is a true fan of the Northeast, where he is usually seen spending holidays.

Every year, more than one million Americans visit Rio de Janeiro; this is more than the number of foreign tourists who visit Fortaleza, Natal and Recife combined. If Mr. Sobel succeeds in drawing attention to the Northeast, and new routes are created saving Americans from three or four hours flight, a big increase in visitation should occurr.

Now, this would be an excellent opportunity for the Travel Authorities of Natal to contact Mr. Sobel and beg him to offer every possible kind of help. But, telling from past experiences, this is not going to happen.