Natal Brazil

Information about the city of Natal, in Brazil.

Tuesday, May 27, 2008

Natal to export ice cream to Italy

In Brazil, the popsicles (ice creams with a stick) are very popular, particularly in the beaches (see Ponta Negra beach), and particularly with tourists; popsicles are cheap, clean (when properly produced and wraped - avoid the R$ 0.50 popsicles which are sold unpacked) and help relief the heat.

In the South of Brazil, this market is dominated by big companies such as Unilever and Nestle; in the Northeast, smaller companies, which knew better the tastes of locals, managed to gain some presence thanks to a good quality and a larger variety.

One of such companies, Ster Bom, announced that a contract was signed to export popsicles to Milan, Italy; the first batch was already shipped, with 60,000 unities. All flavors were of tropical fruits: cajá, mango, mangaba, pineapple, acerola, graviola, coconut and guava.

It is interesting to see Natal exporting ice cream to Italy, a country which makes one of the best ice creams in the world. The ice cream made in Natal doesn't get even near the one made in Italy. However, when it comes to popsicles, particularly those made with tropical fruits, it is quite possibly that the Italians enjoy the products made in Natal.

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