Natal Brazil

Information about the city of Natal, in Brazil.

Sunday, December 30, 2007

Tourism in Natal suffers with lack of planning

Newspaper Tribuna do Norte published today, December 30th, an article called "Lack of planning is the biggest problem of tourism in Rio Grande do Norte".

The report describes how Natal still receives many tourists, attracted by a set of features not easily found anywhere in the world: sun, beaches, peaceful people, absence of cataclisms. If there were professional management of the Tourism business in Natal, the area would be one of the most important tourist centers in the world; however, because tourism in the Goverment levels is commanded more by personal interests than professional merits, the result is a lack of planning (and actions) which brings more and more uncertainty to the future of Natal as a world tourism destination.

The text below is paraphrased from the original.

"The charter flight coming from England is 15 hours late. This is not news neither for the passengers embarking in London, nor for the staff of Infraero (airport management) which work in Natal.

But there is one thing which surprises Gina Robinson, a representative of the Secretary of Tourism of Rio Grande do Norte who arrives in the flight: a escalator which goes the wrong way. When passengers disembarked, at 5 am in the morning, there was nobody to provide assistance, and the only way to get upstairs was climbing the escalator which was rolling down. As the passengers were not used to open doors without authorization, they were surprised to see Gina calling for someone from staff to open the doors and start working with the luggage.

And there are more things in the Airport Augusto Severo that need fixing. The air conditioning, for example, has been broken for months (in a city where temperatures about 100 degrees F or 35 degrees C are common); the cost of fixing it would be R$ 200 thousand (about US$ 110 thousand), but Infraero doesn't seem to have the money (the boarding tax in Brazil, which goes entirely to Infraero, is one of the highest in the world). According to Mário Barreto, President of Via Costeira Hotels Association, the airport is a wreckage.

One of the reasons is the lack of planning. The tourism authorities are trying to raise numbers for a report about the number of tourists coming to Natal, but not even this seems easy. Once again, there are talks about a joint action between the city and the State (someone discovered that there are no bus lines between the airport to the city, which obliges passengers to pay outrageous taxi fares or pay for closed packages to tour operators); this time, talks include the help of Federal funds, as the Ministry of Tourism also seems to have found out that Tourism can be a good business for Brazil.

And, as in previous years, the lack of reliable statistics creates rumors about the actual number of guests in the hotels of Natal. Every year, hotel owners claim that business are not doing well, and ask for more Government action, support and subsides. In the beginning of 2007, the Association of Hotels forecasted "the worst year for the hotels in 21 years", but at the end of the year several hotels in Via Hosteira claimed a "very successful year". Now, again, the hotels say that "2008 won't be good; the dollar is down, the air traffic in Brazil is still a mess, more and more tourists are staying in cruising ships (rather than hotels)". But, as Tribuna says, there are more and more hotels being built, and very few have been closed down.

Hotels are again asking for more promotion: "we have to attract again the European passengers". The Secretary of Tourism says that the priority should be attract the Brazilian travelers, particularly the business travelers."
Note from Natal-Brazil: last year (2007) was quieter than the previous one (2006); and this year, so far, is quieter than last year. Natal is still sunny, beautiful, cheap and peaceful, and this downtrend can turn out to be benefic for visitors.

Labels: , ,

3 Comments:

Blogger Ana Luiza Tinoco said...

olá josé yamada! eu gostaria de poder me comunicar com você, você tem orkut email msn ou telefone pra contato? Muito grata! :)

6:05 PM  
Blogger esther said...

Eu tenho trabalhado com turismo ha mais de 20 anos, trabalhei no Brasil e agora trabalho nos Estados Unidos, atualmente, depois de ter trabalhado com turismo receptivo do Brasil, eu trabalho com turismo receptivo da Inglaterra, e eu sei que todos gostariam de visitar o Brasil, mas eles nao teem nenhum incentivo do Brasil. Na minha opiniao e esperiecia eu acho que a cidade de Natal ou o Estado, teria que investir em Fun Trips, ou seja, incentivos para os operadores de turismo qbroad, como Estados Unidos e Europa para que eles conhecam o potencial que Natal tem para o turismo, ms para isso temos que nos preparar. Se precisarem de minha ajuda eu posso ir ai para ajuda-los como prepara-los para receber os turistas americanos e
Europeus, e eu garanto que o Turismo de Natal podera crescer em 50% mais.
Se precisarem entrar e contato comigo meu email e: esthersharrow@hotmail.com

Eu espero que o melhor aconteca para Natal e para o nosso pais inteiro.

Esther

9:59 PM  
Blogger Mariluce said...

Cara Ester - o incentivo comeca pela recepcao ao aeroproto do local - e no Nordeste - Fortaleza-Natal-Recife - deixam adesejar pela qualificao profissional - lenteza - e falta de cooperacao com o turista incluisve os Brasileiros - o MPA -ou VIGIAGRO - criam serie de problemas que na Europa nao existe essas normas pre-historicas - ao passo que a falta de higiene e risco de saude ocorrre proprio ali -por falta de controle por parte da saude publica em locais que adminsitram alimentos - essas sao de alto risco - no qual o turista pode ter infecoes grastrointestinais - como ja vive essas experiencias pro ai, desisti de ir ai por esses incovenientes - mal educao nas ruas - transito - e sem falar a falta de seguranca - nao podemos desfrutar a natureza, pois devemos ter sempre medo de ladroes que se tornam assassinos - esse perigo - eu nao tennho vontade di reviver - O Brasil deveriam aprender muito ainda em relacao ao turismo - a velocidade - efisciencia e correteza rpofissional nas palavras - faltam compeltamente - e depois tenho a cerca 50 mts na Praia de Jesolo em Veneza - com cerca n16 km de prais con infraestrura das melhores qualidade oferendo ao turista seguranca e qualidade de servicos - atividade de lase nas prias - programaoes pela prefeitura com atracoes noturnas varias - ruas perfeitamente limpas e fechada ao trafico de carro noturno - negocios e lojas - restaurantes - sorveterias em cerca 16 km - e mais de 300 hoteis - com parques acquaticos maiores do mundo - tudo isso funciona durante 3 meses ao ano, e todo os anos a prefeitura investe em qualificao das prias - aprainamentos - pier de contencao de alta mare - calcadao banheiros publicos - chuveiros foto-celulas-banheiros etc.- posto de emergencia na praia -policiamente nas calcadas continuos - ou seja qualidade para dar e vender - em relacao a isso - no Brasil falta tudo - tem que aprender ainda muito em relacao a Turismo.
Eu tive muito decepcao em relacao a educao em publico, barulhos nas ruas inclusive de musicas sertanejas sem limites di orarios e locais - nas ruas e kioski em altos volumes - nas ruas os motoristas nao respeitam os pedestres - lixos pelas ruas e nas areias da praia- etc...

Espero que um dia o Brasil acorde e veja o quanto poderiam ganhar com a natureza do Brasil - clima maravilhoso - mas falta o basico - os politicos nao sabem investir na qualidade e seguranca de vida à populacao e nem tanto menos para o turismo.
Boa sorte
Mariluce

12:56 PM  

Post a Comment

Links to this post:

Create a Link

<< Home