Natal Brazil

Information about the city of Natal, in Brazil.

Thursday, March 30, 2006

Shops of Natal in a joint clearance sale

From March 29th to April 9th, more than 2,000 shops in Natal will be promoting a big clearance sale, with discounts from 10% up to 70% (so they say); the name of the promotion is "Liquida Natal".
This is the fifth year in a row that the Câmara de Dirigentes Lojistas de Natal (the Syndicate of Shop Owners) promotes a period of ten days in which many businesses (of goods and services) offer discounts.
This promotion usually happens in the second semester of the year (September/October), the low season for shoppers ; this year, it was anticipated to the first semester to take advantage of the World Cup, which is also an incentive for purchase in Brazil.
Several entities colaborate for the promotion: the Government of Rio Grande do Norte postpones tax payments; the city of Natal pays media advertising; SEBRAE, an official agency for fomenting of small business, provides training to the staff; Banco do Brasil opens credit lines; and, of course, shops are supposed to cut their profit margins.
So, this is really a good opportunity to look for bargains. Shops are not obliged to adhere; if they do adhere, it is up to them to determine discount rates. Shops participating of the promotion will show the logo Liquida Natal.

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